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Case Study

From Outreach to Action: 97% Member Consent Yields 326K Rx Home Deliveries

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A large, national pharmacy benefit manager (PBM) was maximizing their auto-dialer outreach but faced constraints with limited agent capacity to engage over 1 million members.

EmpowerActivate Solution

Voice

Modality

Medicare & Commercial Members

We deployed conversational AI to conduct outbound campaigns targeting Medicare and Commercial members, securing consent for home delivery and enrolling eligible prescriptions into auto-refill programs. Our streamlined approach allows members to consent to both services in a single interaction, ensuring convenient doorstep delivery and uninterrupted medication supply through automated scheduling.

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Initially, we provided outreach to 1 million members over the first 2 years. Now, we execute outreach to nearly 1 million members every quarter.

Among the 2.7M+ members outreached to, the results showed:

4.8M

Calls made

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Members engaged

127K

Prescriptions were enrolled in auto-refill

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Engaged members completed the conversation

80K

Hours saved from manual outreach

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Engaged members consented to home delivery (326K Scripts)

Data: 2025

Have Questions?

Discover how EmpowerHealth can help you engage smarter and scale faster.

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