
Case Study
From Outreach to Action: 97% Member Consent Yields 326K Rx Home Deliveries

A large, national pharmacy benefit manager (PBM) was maximizing their auto-dialer outreach but faced constraints with limited agent capacity to engage over 1 million members.
EmpowerActivate Solution
Voice
Modality
Medicare & Commercial Members
We deployed conversational AI to conduct outbound campaigns targeting Medicare and Commercial members, securing consent for home delivery and enrolling eligible prescriptions into auto-refill programs. Our streamlined approach allows members to consent to both services in a single interaction, ensuring convenient doorstep delivery and uninterrupted medication supply through automated scheduling.
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Initially, we provided outreach to 1 million members over the first 2 years. Now, we execute outreach to nearly 1 million members every quarter.
Among the 2.7M+ members outreached to, the results showed:
4.8M
Calls made

Members engaged
127K
Prescriptions were enrolled in auto-refill

Engaged members completed the conversation
80K
Hours saved from manual outreach
