Case Study
AI-Powered Outreach Drives 20% Increase in Maternal Health App Enrollment
The Client
A digital health startup focused on providing app -based maternity and postpartum support programs to expecting and new mothers wanted to increase enrollment and engagement rates for their comprehensive support programs. Despite existing outreach efforts through traditional mail and SMS, enrollment numbers were not meeting their growth targets.
Our Solution
EmpowerActivate
Solution
Voice & Text
Modality
Medicaid
Members
To strengthen their enrollment strategy, the client partnered with us to drive greater app engagement and utilization. Our solution centered on educating both current and prospective members about the app’s features and benefits, while equipping them with the tools needed to facilitate enrollment.
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We conducted an initial targeted outreach campaign to 7,000 individuals using a strategic two -touch engagement model. The initiative began with personalized voice calls designed to inform members about the program benefits and guide them through available app resources. This was followed by an SMS message containing a direct download link to the app, making it easy for members to take immediate action.​
The Outcomes
Among 7K Members
Of members reached, were engaged
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Engaged members completed the call
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Increased enrollment in app - based program
Data: Feb 2024 -June 2025
By integrating our virtual health assistant into the client’s existing outreach efforts, we delivered a more comprehensive and streamlined experience. The combination of a personal touch through voice calls and the convenience of digital follow - up significantly enhanced member understanding and boosted conversion rates.